Aadi-Arka respects your privacy and is committed to protecting the personal information you share with us.

​

This Privacy Policy explains how we collect, use, store and protect personal information when you visit the Aadi-Arka website at aadi-arka.com, contact us, request a proposal, enquire about our corporate gifting services, or otherwise interact with us in connection with our services.

​

Aadi-Arka provides curated corporate gifting services to businesses and organisations, including property developers, professional services firms, law firms, HR and people teams and other organisations across the UK.

​

1. Who we are

​

Aadi & Arka ("we", "us" or "our") is a trading brand of ISH Adaptive Agile Solutions Limited, a company registered in England and Wales under company number 11131272. This Privacy Policy explains how we collect, use and protect your personal information when you visit or interact with the Aadi & Arka website.

 

Aadi-Arka is the organisation responsible for your personal information.

​

For privacy-related enquiries, you can contact us at:

​

Email: engage@aadi-arka.com

​

2. Personal information we collect

​

The information we collect depends on how you interact with us.

​

Information you provide directly

​

When you contact us, request a proposal, make an enquiry or communicate with us about our services, we may collect:

​

• Your name

• Business or organisation name

• Job title or role

• Email address

• Telephone number

• Business address

• Information about your gifting requirements

• Approximate quantities and budgets

• Delivery requirements

• Details of the occasion or purpose for the gifting

• Any other information you choose to provide to us

​

If you become a client, we may also collect information necessary to manage your order, fulfilment and business relationship.

​

We ask you to provide only information that is relevant to your enquiry or business relationship with us.

​

Information collected automatically

​

When you visit our website, certain technical information may be collected automatically by the website and its underlying technologies. Depending on the settings and services used on our website, this may include:

​

• IP address

• Browser and device type

• Operating system

• Approximate geographic location

• Pages visited

• Date and time of visits

• Referring website or source

• Information about how you interact with the website

​

This information may be collected through cookies and similar technologies.

We only use non-essential cookies or similar tracking technologies where the appropriate consent has been obtained.

​

3. How we use your personal information

​

We may use your personal information to:

​

• Respond to enquiries and requests for information

• Discuss your corporate gifting requirements

• Prepare and provide proposals and quotations

• Communicate with you about a potential or existing business relationship

• Manage and fulfil orders

• Arrange delivery and fulfilment

• Provide invoices, order confirmations and other business documentation

• Provide customer service and respond to questions

• Maintain our business records

• Improve our website, products and services

• Understand how visitors use our website

• Protect our website, systems and business from fraud, misuse or security threats

• Comply with legal, regulatory and accounting obligations

• Send marketing communications where we are legally permitted to do so and, where required, where you have provided consent

​

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy without providing appropriate information and, where required, obtaining your consent.

​

4. Our lawful bases for processing your information

​

Where UK data protection law applies, we process personal information using one or more of the following lawful bases:

Contract

​

We may process your information where this is necessary to take steps at your request before entering into a contract or to perform a contract with you.

​

For example, this may apply when preparing a proposal, processing an order or arranging fulfilment and delivery.

​

Legitimate interests

​

We may process information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

​

Examples may include:

​

• Managing and developing our business relationships

• Responding to business enquiries

• Improving our website and services

• Maintaining appropriate business records

• Preventing fraud and protecting our systems

​

Where we rely on legitimate interests, we consider the impact of the processing on individuals and take appropriate measures to protect their rights.

​

Legal obligation

​

We may process personal information where necessary to comply with a legal or regulatory obligation, including accounting, tax and other legal requirements.

Consent

​

Where consent is required by law, we will ask for it before processing your information for that purpose.

​

For example, this may apply to certain marketing communications or non-essential cookies and similar tracking technologies.

​

You can withdraw consent at any time where we rely on consent as our lawful basis.

​

5. Where we obtain personal information

​

In most cases, we collect personal information directly from you when you:

​

• Submit an enquiry

• Request a proposal

• Contact us by email or telephone

• Communicate with us about a potential or existing order

• Visit or interact with our website

​

We may also receive business contact information from publicly available sources or professional networking platforms when we are identifying potential business contacts. Where we do this, we will use the information responsibly and in accordance with applicable data protection and direct marketing requirements.

​

6. Sharing your personal information

​

We do not sell your personal information.

​

We may share relevant personal information with trusted third parties where this is necessary to operate our website, provide our services, fulfil orders or comply with our legal obligations.

​

Depending on how we operate the business, these may include:

​

• Website hosting and website technology providers

• IT and cloud service providers

• Email and communications providers

• Payment service providers, where applicable

• Delivery and fulfilment providers

• Product suppliers and makers where information is required to fulfil an order

• Professional advisers, such as accountants or legal advisers

• Analytics or website performance providers, where applicable

• Government, regulatory or law-enforcement authorities where we are legally required to do so

​

We only share information that is reasonably necessary for the relevant purpose.

​

Where third-party service providers process personal information on our behalf, we take appropriate steps to ensure that your information is handled securely and in accordance with applicable data protection requirements.

​

7. Cookies and similar technologies

​

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function correctly. Other cookies may be used for purposes such as website analytics, performance measurement or other functionality.

​

Where consent is required for non-essential cookies or similar technologies, we will ask for your consent before using them.

​

You can manage your cookie preferences through the cookie controls provided on our website.

​

We may update our use of cookies and similar technologies from time to time. Where this materially changes how we use such technologies, we will update this Privacy Policy and, where required, seek fresh consent.

​

8. Marketing communications

​

We may occasionally contact existing or prospective business contacts about Aadi-Arka's products, services, collections or corporate gifting solutions where permitted by applicable law.

​

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

​

You can opt out of marketing communications at any time by contacting us or using the unsubscribe mechanism included in the relevant communication.

​

We will not make opting out of marketing a condition of receiving our services.

​

9. Data security

​

We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

​

10. International transfers

​

Some of the service providers we use may process personal information outside the UK.

​

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place in accordance with applicable data protection law.

​

The safeguards used may include an adequacy decision or appropriate contractual safeguards, where applicable.

​

11. How long we keep your information

​

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.

​

The length of time we retain information will depend on the nature of the information and our relationship with you.

​

For example:

​

• Enquiry information may be retained for an appropriate period after the enquiry has been resolved or our relationship has ended.

• Client and transaction information may be retained for longer where necessary for accounting, tax, contractual or legal purposes.

• Marketing preferences and suppression records may be retained where necessary to ensure that we respect your marketing choices.

​

We periodically review the information we hold and securely delete or anonymise information that is no longer required.

​

12. Your data protection rights

​

Depending on the circumstances and applicable law, you may have rights in relation to your personal information, including the right to:

​

• Ask for access to the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information in certain circumstances

• Ask us to restrict how we use your information in certain circumstances

• Object to certain processing, including direct marketing

• Request that certain information is provided to you in a portable format

• Withdraw consent where we rely on consent to process your information

​

These rights are subject to certain legal conditions and exemptions.

​

To exercise your rights, please contact us at:

​

engage@aadi-arka.com

​

We may need to verify your identity before responding to a request.

​

13. Complaints

​

If you have concerns about how we use your personal information, please contact us first at:

​

engage@aadi-arka.com

​

We will seek to resolve your concerns.

​

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

​

Further information about making a complaint is available from the ICO website.

​

14. Children's information

​

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children through our website.

​

15. Changes to this Privacy Policy

​

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal and regulatory requirements.

​

The latest version will always be published on this page, together with the date it was last updated.

​

16. Contact us

​

If you have any questions about this Privacy Policy or how we handle personal information, please contact us:

​

aadi & arka
Email: engage@aadi-arka.com

​

[aadi & arka/ 11131272/ ISH Adaptive Agile Solutions Limited]

​

Last updated: 17 August 2026